I'm Matthew Bukovec, the founder of Coldhearted Conditioning. From a young age, I immersed myself in various sports, ultimately dedicating myself to basketball. However, during my pivotal graduating year, as I aimed to elevate my basketball journey, I faced a setback, tearing the ACL and LCL in my left knee. This misfortune led to the loss of numerous scholarships, placing me at a life crossroads. Opting for perseverance, I underwent surgery and committed to a rigorous rehab to regain full knee functionality. This challenging period ignited my passion for strength and conditioning. After four triumphant years in college basketball, culminating in a national championship, I realized my heart was truly set on fitness. Today, I'm driven by the desire to mentor younger generations and contribute positively to our community.